I love food. All kinds of food. One of my favorite versatile foods are granola bars. I decided to take a look at a few granola bar advertisements. Surprisingly, one of my favorite brands did not make the design cut with their advertisement.
Nature Valley falls short in harmony, cognitive and contrast. For starters, the green on green provides almost no contrast and creates a blob of color and no distinguishable palate. While the brand is very distinguishable, it is diminished by being placed on the pencil, and further confused by the tag line underneath with is removed from the overall idea of the granola bar. Altogether the minimalism leaves this ad feeling flat.
Kashi on the other hand manages to produce an advertisement that has balance, harmony and creates an affective response. This ad clearly displays what the product is and what it contains, which, for a food product is essential in my opinion. The layout is balanced and pleasing to the eye through the display of ingredients.
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